Marketing & Public Relations

Once a strategic plan is in place for your business, marketing and public relations become key. We understand the unique challenges of professional services marketing and work with your organization and staff to ensure that the marketing approach we move forward with is both effective and comfortable for you.

Marketing and public relations services we offer include:

Branding
Brochure and website content development
Press release development and management
Media relations
Publication development
Newsletters & client alerts
Market research
Competitive intelligence
Legislative research & tracking
Reputation development and management
Crisis management & guidance
Event planning
Proposal development for RFPs
Presentation development & facilitation
Cross-selling

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Case in Point

A client sought to connect with a certain market segment by conducting a joint seminar with a statewide trade association. While he had a good relationship with the staff of the association, he did not have the time or resources to develop a program on his own. McBride & Associates was hired to act as a liaison between the company and the trade association to: facilitate initial meetings with staff of both organizations, to develop an agenda and brochure, select speakers, coordinate deadlines and timing of the event and to follow-up with all speakers to be sure presentations met the association’s timelines. The initial seminar far surpassed the association’s projections in attendance, has become an annual event, has brought new clients to the client company, and is viewed as an exceptional opportunity for the company to meet prospective clients.