Advocacy & Advocacy Support
McBride & Associates provides a broad range of advocacy and advocacy support services for our clients. Our philosophy for advocacy is to persuade through education. We achieve this by understanding the intricacies of our clients’ needs and their goals, by developing the best strategic approach to achieve their goals, and by developing relationships with key legislative offices, the governor’s staff, regulators, pertinent trade associations, stakeholders, other lobbyists, and the media.
Our advocacy services include:
Strategic planning and development
Issue management
Establishing meetings with key legislative and regulatory staff
Legislative testimony
Media relations
Planning and implementing annual “Legislative Days” for trade groups
Bill drafting and analysis
Tracking legislation, regulations and the budget process via technology as well as through interaction with key staff members
Assisting clients with hiring specialty lobbyists
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Case in Point
A marketing client saw an opportunity to expand the firm’s business, if only he could make connections with the lobbying community, which he had no experience with. McBride & Associates researched lobbyists with the qualifications the firm was looking for, conducted preliminary interviews and set-up and accompanied the client to in-person meetings with the five finalists we recommended. As a result, the client has established a long-term, mutually rewarding relationship with a key lobbyist. The meeting has resulted in several high profile business opportunities, referrals, speaking engagements to exclusive groups, and a part in drafting legislation.
Case in Point
A client sought to connect with a certain market segment by conducting a joint seminar with a statewide trade association. While he had a good relationship with the staff of the association, he did not have the time or resources to develop a program on his own. McBride & Associates was hired to act as a liaison between the company and the trade association to: facilitate initial meetings with staff of both organizations, to develop an agenda and brochure, select speakers, coordinate deadlines and timing of the event and to follow-up with all speakers to be sure presentations met the association’s timelines. The initial seminar far surpassed the association’s projections in attendance, has become an annual event, has brought new clients to the client company, and is viewed as an exceptional opportunity for the company to meet prospective clients.
